PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTEREST
Abstract : This study aims to determine the effect of online reviews and customer experiences on brand image and purchasing decisions at Painterest Companies. This study uses a quantitative approach with a sample taken of 210 respondents with a purposive sampling technique which has criteria of peo...
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| Format: | Article |
| Language: | Indonesian |
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2022-03-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/2151 |
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| _version_ | 1849222885360533504 |
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| author | Michelle Angelique Maharani Christina Whidya Utami Gladys Greselda Gosal |
| author_facet | Michelle Angelique Maharani Christina Whidya Utami Gladys Greselda Gosal |
| author_sort | Michelle Angelique Maharani |
| collection | DOAJ |
| description |
Abstract : This study aims to determine the effect of online reviews and customer experiences on brand image and purchasing decisions at Painterest Companies. This study uses a quantitative approach with a sample taken of 210 respondents with a purposive sampling technique which has criteria of people who have used e-commerce shopee, tokopedia and Instagram to make online buying and selling transactions, and have seen Painterest online shop. This research is processed using PLS, with the method of collecting data with a questionnaire using google form. The results of this study indicate that online reviews and consumer experiences have a significant influence on brand image and purchasing decisions at Painterest. The variables studied are interrelated. Having good online reviews and customer experiences creates a good brand image, which will influence purchasing decisions. So, it can be concluded that online reviews and consumer experiences have an effect on brand image and purchasing decisions.
Keywords: online review, customer experience, brand image, purchase intention.
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| format | Article |
| id | doaj-art-a1250a79eb77499694da8f1f40b30f39 |
| institution | Kabale University |
| issn | 2527-4635 |
| language | Indonesian |
| publishDate | 2022-03-01 |
| publisher | Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya |
| record_format | Article |
| series | Jurnal Performa |
| spelling | doaj-art-a1250a79eb77499694da8f1f40b30f392025-08-26T02:10:01ZindLembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra SurabayaJurnal Performa2527-46352022-03-016610.37715/jp.v6i6.2151PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTERESTMichelle Angelique Maharani0Christina Whidya UtamiGladys Greselda GosalUniversitas Ciputra Abstract : This study aims to determine the effect of online reviews and customer experiences on brand image and purchasing decisions at Painterest Companies. This study uses a quantitative approach with a sample taken of 210 respondents with a purposive sampling technique which has criteria of people who have used e-commerce shopee, tokopedia and Instagram to make online buying and selling transactions, and have seen Painterest online shop. This research is processed using PLS, with the method of collecting data with a questionnaire using google form. The results of this study indicate that online reviews and consumer experiences have a significant influence on brand image and purchasing decisions at Painterest. The variables studied are interrelated. Having good online reviews and customer experiences creates a good brand image, which will influence purchasing decisions. So, it can be concluded that online reviews and consumer experiences have an effect on brand image and purchasing decisions. Keywords: online review, customer experience, brand image, purchase intention. https://journal.uc.ac.id/index.php/performa/article/view/2151 |
| spellingShingle | Michelle Angelique Maharani Christina Whidya Utami Gladys Greselda Gosal PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTEREST Jurnal Performa |
| title | PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTEREST |
| title_full | PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTEREST |
| title_fullStr | PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTEREST |
| title_full_unstemmed | PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTEREST |
| title_short | PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTEREST |
| title_sort | pengaruh online review customer experience terhadap brand image purchase intention di painterest |
| url | https://journal.uc.ac.id/index.php/performa/article/view/2151 |
| work_keys_str_mv | AT michelleangeliquemaharani pengaruhonlinereviewcustomerexperienceterhadapbrandimagepurchaseintentiondipainterest AT christinawhidyautami pengaruhonlinereviewcustomerexperienceterhadapbrandimagepurchaseintentiondipainterest AT gladysgreseldagosal pengaruhonlinereviewcustomerexperienceterhadapbrandimagepurchaseintentiondipainterest |