Studying the Impact of Changing Consumer Behavior During Crisis Periods Through Store Classification
Abstract Since customer behavior changes unpredictably during crisis periods such as pandemics, many sectors have been affected differently. The retail sector in particular has been one of the most affected sectors. Retail companies that could not determine the right strategies against customer beha...
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| Main Authors: | Kiymet Tabak Kızgın, Selçuk Alp |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer
2024-11-01
|
| Series: | International Journal of Computational Intelligence Systems |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s44196-024-00694-3 |
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