The impact mechanism of media use on the green and low carbon consumption behavior of China: integrating planned behavior theory and social cognitive theory

Abstract As a crucial medium for information dissemination and public opinion guidance, how to leverage media to promote the development of public green and low-carbon consumption (GLC) is a major challenge in the new era. This study, based on the Theory of Planned Behavior and Social Cognitive Theo...

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Bibliographic Details
Main Authors: Chuang Li, Siting Ruan, Yating Niu, Liping Wang
Format: Article
Language:English
Published: Nature Portfolio 2025-08-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-025-14905-0
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