The impact mechanism of media use on the green and low carbon consumption behavior of China: integrating planned behavior theory and social cognitive theory
Abstract As a crucial medium for information dissemination and public opinion guidance, how to leverage media to promote the development of public green and low-carbon consumption (GLC) is a major challenge in the new era. This study, based on the Theory of Planned Behavior and Social Cognitive Theo...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-08-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-14905-0 |
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