Behavior change interventions to promote adoption of e-bike shared mobility in a rural area: evidence from a mixed-method field trial

Encouraging a shift to sustainable travel modes is essential for achieving net zero goals. This mixed-method study investigates the adoption of e-bike shared mobility in a rural context. Partnering with Cornwall Council and the shared e-bike provider Beryl, the study trialed two behavior change inte...

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Bibliographic Details
Main Authors: Mark Wilson, Lorraine Whitmarsh
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-05-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1569176/full
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