Linguistic and stylistic features of modern english-language advertising

Background. Advertising has become an integral part of economic, social and cultural life of modern society. This fact makes it necessary to apply a multi-aspect approach to study advertising communication, the participants of which are the advertiser, the author of the advertising text and the targ...

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Bibliographic Details
Main Authors: Gulnara K. Gimaletdinova, Arina R. Alimova
Format: Article
Language:English
Published: Science and Innovation Center Publishing House 2025-01-01
Series:Sovremennye Issledovaniâ Socialʹnyh Problem
Subjects:
Online Access:https://soc-journal.ru/jour/index.php/mssi/article/view/496/308
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