Unlocking university students’ intention to explore domestic tourism: understandings from the theory of planned behavior
This study applied the theory of planned behavior to address the low visitation rates by domestic tourists, focusing specifically on university students. Despite their potential role in promoting domestic tourism, limited research has explored the visiting intentions of this demographic. The purpose...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
|
| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2503426 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|