Consumer perceptions of plant-based and mushroom-based jerky: A focus on texture, main ingredient and protein information, and willingness to pay

The expanding meat alternative market includes plant-based and fungus-based products which aim to mimic properties of animal meat. However, sensory and price parity have not been realized. This study characterized consumers' (N = 152) perceptions of four commercially available plant-based (soy,...

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Bibliographic Details
Main Authors: Olivia Chaffee, Ryan Ardoin
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Current Research in Food Science
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2665927125000899
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