Exploring factors shaping consumer behaviour towards circular fashion: a focus on Generations Y and Z

The fashion industry faces significant challenges due to its linear systems and environmental impact. As sustainability gains priority among consumers, especially Generations Y and Z, the industry is urged to transition towards a circular economy. Despite this, the ‘attitude-behaviour gap’ persists,...

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Bibliographic Details
Main Authors: Aya Abdelmeguid, Mohamed Afy-Shararah, Konstantinos Salonitis
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-08-01
Series:Frontiers in Sustainability
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/frsus.2025.1630453/full
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