Exploring factors shaping consumer behaviour towards circular fashion: a focus on Generations Y and Z
The fashion industry faces significant challenges due to its linear systems and environmental impact. As sustainability gains priority among consumers, especially Generations Y and Z, the industry is urged to transition towards a circular economy. Despite this, the ‘attitude-behaviour gap’ persists,...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-08-01
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| Series: | Frontiers in Sustainability |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/frsus.2025.1630453/full |
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