Understanding consumer preferences for non-plastic reusable shopping bags: a comparison of competing theoretical models

This study aimed to achieve two primary goals. First, we identify the best competing models that predict consumers’ intention to use non-plastic reusable shopping bags from six available alternative models based on five theories: the theory of planned behavior, theory of consumption value, religiosi...

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Bibliographic Details
Main Authors: Hasan Zahid, Saqib Ali, Hafiz Muhammad Usama Javed, Kalimullah Khan
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Social Sciences
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2025.2460712
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