Examining Consumer Purchase Intentions in Agricultural Live Streaming Using an Extended Model of Goal-Directed Behavior
Live streaming for assisting farmers (LSAF) is a form of cause-related marketing. Consumers’ purchase intentions during live streaming is related not only to the content of the live streaming but also to consumers’ motivation, cognition, and anticipated emotions. This study integrates the influence...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-05-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251342274 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|