The Effects of E-Commerce Recommendation System Transparency on Consumer Trust: Exploring Parallel Multiple Mediators and a Moderator
Recommendation systems are used in various fields of e-commerce and can bring many benefits to consumers but consumers’ trust in recommendation systems (CTRS) is lacking. Recommendation system transparency (RST) is an important factor that affects CTRS. Applying a three-layered trust model, this pap...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-10-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/19/4/126 |
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