IS THERE A RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION? EVIDENCE FROM THE CROATIAN NEWSPAPER INDUSTRY
In order to contribute literature in the field of corporate social responsibility and corporate reputation in the media industry, a survey was conducted on a sample of Croatian companies. Corporate social responsibility was operationalized through the prism of relationships with the owners, employee...
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| Format: | Article |
| Language: | English |
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Šibenik University of Applied Sciences
2022-12-01
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| Series: | Elektronički Zbornik Radova Veleučilišta u Šibeniku |
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| Online Access: | https://hrcak.srce.hr/file/418750 |
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| _version_ | 1841562482826543104 |
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| author | Miroslav Ivić Marina Lovrinčević Luka Zovko |
| author_facet | Miroslav Ivić Marina Lovrinčević Luka Zovko |
| author_sort | Miroslav Ivić |
| collection | DOAJ |
| description | In order to contribute literature in the field of corporate social responsibility and corporate reputation in the media industry, a survey was conducted on a sample of Croatian companies. Corporate social responsibility was operationalized through the prism of relationships with the owners, employees, customers, suppliers, and the local community. On the other hand, corporate reputation was operationalized using corporate identity and corporate image. Correlation analysis was used to test the relationship between corporate social responsibility and corporate reputation. The results suggest that there is a significant, strong, and positive relationship between the implementation of the corporate social responsibility practice and both corporate identity and corporate image so the main hypothesis could be accepted. |
| format | Article |
| id | doaj-art-9e7707cc4e0c4bc3a05a343109cded77 |
| institution | Kabale University |
| issn | 1846-6699 1846-6656 |
| language | English |
| publishDate | 2022-12-01 |
| publisher | Šibenik University of Applied Sciences |
| record_format | Article |
| series | Elektronički Zbornik Radova Veleučilišta u Šibeniku |
| spelling | doaj-art-9e7707cc4e0c4bc3a05a343109cded772025-01-03T00:54:19ZengŠibenik University of Applied SciencesElektronički Zbornik Radova Veleučilišta u Šibeniku1846-66991846-66562022-12-01163-44358https://doi.org/10.51650/ezrvs.16.3-4.2IS THERE A RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION? EVIDENCE FROM THE CROATIAN NEWSPAPER INDUSTRYMiroslav Ivić0https://orcid.org/0000-0002-5039-7080Marina Lovrinčević1https://orcid.org/0000-0003-0062-8466Luka Zovko2https://orcid.org/0000-0002-0284-0623Slobodna Dalmacija d. d., Split, HrvatskaEkonomski fakultet Sveučilišta u Splitu, Split, HrvatskaEkonomski fakultet Sveučilišta u Splitu, Split, HrvatskaIn order to contribute literature in the field of corporate social responsibility and corporate reputation in the media industry, a survey was conducted on a sample of Croatian companies. Corporate social responsibility was operationalized through the prism of relationships with the owners, employees, customers, suppliers, and the local community. On the other hand, corporate reputation was operationalized using corporate identity and corporate image. Correlation analysis was used to test the relationship between corporate social responsibility and corporate reputation. The results suggest that there is a significant, strong, and positive relationship between the implementation of the corporate social responsibility practice and both corporate identity and corporate image so the main hypothesis could be accepted.https://hrcak.srce.hr/file/418750corporate social responsibilitycorporate reputationcorporate identitycorporate imagenewspaper industry. |
| spellingShingle | Miroslav Ivić Marina Lovrinčević Luka Zovko IS THERE A RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION? EVIDENCE FROM THE CROATIAN NEWSPAPER INDUSTRY Elektronički Zbornik Radova Veleučilišta u Šibeniku corporate social responsibility corporate reputation corporate identity corporate image newspaper industry. |
| title | IS THERE A RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION? EVIDENCE FROM THE CROATIAN NEWSPAPER INDUSTRY |
| title_full | IS THERE A RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION? EVIDENCE FROM THE CROATIAN NEWSPAPER INDUSTRY |
| title_fullStr | IS THERE A RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION? EVIDENCE FROM THE CROATIAN NEWSPAPER INDUSTRY |
| title_full_unstemmed | IS THERE A RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION? EVIDENCE FROM THE CROATIAN NEWSPAPER INDUSTRY |
| title_short | IS THERE A RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION? EVIDENCE FROM THE CROATIAN NEWSPAPER INDUSTRY |
| title_sort | is there a relationship between corporate social responsibility and corporate reputation evidence from the croatian newspaper industry |
| topic | corporate social responsibility corporate reputation corporate identity corporate image newspaper industry. |
| url | https://hrcak.srce.hr/file/418750 |
| work_keys_str_mv | AT miroslavivic istherearelationshipbetweencorporatesocialresponsibilityandcorporatereputationevidencefromthecroatiannewspaperindustry AT marinalovrincevic istherearelationshipbetweencorporatesocialresponsibilityandcorporatereputationevidencefromthecroatiannewspaperindustry AT lukazovko istherearelationshipbetweencorporatesocialresponsibilityandcorporatereputationevidencefromthecroatiannewspaperindustry |