Trends in Research on Strategic Communication, Strategic Integrated Communication, Personal Branding and Brand Advocacy in the Context of Higher Education.
Higher education institutions in South Africa find themselves in situations of strategic complexity due to contextual changes in the higher education landscape. One of these challenges is the complexity of stakeholders within the higher education context, specifically students and alumni. In this r...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2025-05-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2956 |
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