Digital advertising in smart cities – methods for raising consumer engagement
The paper discusses the opportunities that lie before digital advertising in smart cities and how its effectiveness could be raised through engaging consumers. The theoretical framework of visual attention and banner blindness is analyzed, so as to outline the challenges but also opportunities befo...
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| Format: | Article |
| Language: | English |
| Published: |
Pro Universitaria
2024-02-01
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| Series: | Smart Cities and Regional Development Journal |
| Subjects: | |
| Online Access: | https://www.scrd.eu/index.php/scrd/article/view/473 |
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