A multimodal understanding of the role of sound and music in gendered toy marketing.

Literature in music theory and psychology shows that, even in isolation, musical sounds can reliably encode gender-loaded messages. Musical material can be imbued with many ideological dimensions and gender is just one of them. Nonetheless, studies of the gendering of music within multimodal communi...

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Bibliographic Details
Main Authors: Luca Marinelli, Petra Lucht, Charalampos Saitis
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2024-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0311876
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