The Key Factors of Watching Live Streaming in Taiwanese Manufacturing Sectors Identified by the Analytic Hierarchy Process
Live streaming has become an emerging business with a firm performance. We investigated the key factors that attract audiences to watch live streaming in the Taiwanese manufacturing industry. Nine experts in manufacturing and social media marketing participated in this study. The analytic hierarchy...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-08-01
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| Series: | Engineering Proceedings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-4591/74/1/29 |
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