EFFECT OF VALUE PROPOSITION AS A MARKETING STRATEGY ON INNOVATIVE CAPACITY OF THE PERFORMANCE OF PHARMACEUTICAL FIRMS IN KWARA STATE
There is a lot of believe that marketing starts and ends in product or service delivery. This believe and many more envelop most companies focusing on selling of the product with little or no emphasis on the level of product satisfaction on customers. On the basis of this, this study examines the i...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Kwara State University, Malete Nigeria
2023-11-01
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| Series: | Malete Journal of Accounting and Finance |
| Subjects: | |
| Online Access: | https://majaf.com.ng/index.php/majaf/article/view/78 |
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