Consumer values, online purchase behaviour and the fashion industry: an emerging market context
Purpose – This study examines consumer online purchase behaviour in the Nigerian fashion industry. Design/methodology/approach – A cross-sectional study was conducted with a total useable sample size of 241 respondents contacted through on-site visitation. Descriptive and inferential statistics were...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024-10-01
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| Series: | PSU Research Review |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/PRR-04-2021-0019/full/pdf |
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