The Role of Digital Marketing in Enhancing the Growth of Small and Medium Enterprises in Port Harcourt Metropolis, Rivers State, Nigeria
Digital marketing has emerged as a transformative force for small and medium enterprises (SMEs), especially in developing economies where traditional marketing channels are limited or ineffective. This study examines the relationship between digital marketing and SMEs’ growth in Port Harcourt Metro...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of General Studies, Afe Babalola University, Ado-Ekiti
2025-06-01
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| Series: | ABUAD Journal of the Humanities-AGIDIGBO |
| Subjects: | |
| Online Access: | https://journals.abuad.edu.ng/index.php/agidigbo/article/view/1658 |
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