APPRAISAL OF SOCIAL LISTENING STRATEGIES FOR BRAND IMAGE DEVELOPMENT OF GRAND CEREALS COMPANY PRODUCTS IN PLATEAU STATE
Effective social strategies are crucial for organizations to monitor brand conversations, respond to customer feedback, and maintain a positive brand image. Grand Cereals is a leading food processing company in Nigeria, with a strong presence in Plateau State. Despite the importance of social liste...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Federal University Wukari
2025-04-01
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| Series: | International Studies Journal |
| Subjects: | |
| Online Access: | https://wissjournals.com.ng/index.php/wiss/article/view/587 |
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