Mind the gap: questioning the existence of a ‘knowledge deficit’ in conservation social media message evaluation by scientist, science-trained, and general public audience groups
Conservation communication tends to assume a knowledge gap between scientists and target audiences and focuses more on education rather than invitational forms of communication. Known as the knowledge deficit approach to science communication, this approach assumes a significant gap between the publ...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2480727 |
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