Mind the gap: questioning the existence of a ‘knowledge deficit’ in conservation social media message evaluation by scientist, science-trained, and general public audience groups

Conservation communication tends to assume a knowledge gap between scientists and target audiences and focuses more on education rather than invitational forms of communication. Known as the knowledge deficit approach to science communication, this approach assumes a significant gap between the publ...

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Bibliographic Details
Main Authors: Alina C. Fisher, Sarah Jacobs, Chaseten Remillard
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Social Sciences
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2025.2480727
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