A STUDY OF CONSUMER BEHAVIOUR IN PURCHASING FOODSTUFFS: A CASE STUDY OF SOFIA, BULGARIA
Traditionally, foodstuffs are included in the consumer basket of households. Statistics for recent years reveals an upward trend in the marketof fast-moving consumer goods in Bulgaria. The growth in the number of retail outlets and in the number of fast-moving consumer goods in articular poses chall...
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2020-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.20_4/Art8.pdf |
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