A STUDY OF CONSUMER BEHAVIOUR IN PURCHASING FOODSTUFFS: A CASE STUDY OF SOFIA, BULGARIA

Traditionally, foodstuffs are included in the consumer basket of households. Statistics for recent years reveals an upward trend in the marketof fast-moving consumer goods in Bulgaria. The growth in the number of retail outlets and in the number of fast-moving consumer goods in articular poses chall...

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Bibliographic Details
Main Author: Borislav ATANASOV
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2020-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.20_4/Art8.pdf
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