Pronominal Address in German Sales Talk: Effects on the Perception of the Salesperson
Increasing numbers of commercial enterprises in the German-speaking countries are switching from the traditional formal <i>Sie</i> address for customers to the more casual <i>du</i> address. This article reports on a part of an interdisciplinary empirical study evaluating the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-09-01
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| Series: | Languages |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2226-471X/9/10/316 |
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