Pronominal Address in German Sales Talk: Effects on the Perception of the Salesperson

Increasing numbers of commercial enterprises in the German-speaking countries are switching from the traditional formal <i>Sie</i> address for customers to the more casual <i>du</i> address. This article reports on a part of an interdisciplinary empirical study evaluating the...

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Bibliographic Details
Main Authors: Heinz L. Kretzenbacher, Susanne Hensel-Börner
Format: Article
Language:English
Published: MDPI AG 2024-09-01
Series:Languages
Subjects:
Online Access:https://www.mdpi.com/2226-471X/9/10/316
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