Value-based adoption of MDS:an empirical investigation

Value-based adoption of MDS:an empirical investigation

The influence factors of customers’ behavioral intention,and constructs the regression model for the influence factors of customers behavioral intention of mobile data services（VAMDS） was analyzed.China mobile users of ease-own,GoTone and M-zone are chosen as our random surveys in Beijing,Nanjing an...

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Bibliographic Details
Main Authors: ZHOU Yi1, MENG Wei-dong1, DU Hui-ying2, WU Ping-yao2
Format: Article
Language:zho
Published: Editorial Department of Journal on Communications 2008-01-01
Series:Tongxin xuebao
Subjects:
management
structural equation model
perceived value
VAMDS
Online Access:http://www.joconline.com.cn/zh/article/74651874/
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