Indonesian, Korean, and French Sheet Masks: Three Alternatives in a Hybrid Choice Model of Indonesian Women's Choice Decision
Women's choice decision has gained lots of attention in the literature, particularly regarding how they evaluate attributes that are similarly important. The Indonesian skincare market is one of the most attractive markets, not only for local but also global producers of skincare products. This...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada
2025-01-01
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| Series: | Gadjah Mada International Journal of Business |
| Subjects: | |
| Online Access: | https://journal.ugm.ac.id/gamaijb/article/view/82554 |
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