Indonesian, Korean, and French Sheet Masks: Three Alternatives in a Hybrid Choice Model of Indonesian Women's Choice Decision

Indonesian, Korean, and French Sheet Masks: Three Alternatives in a Hybrid Choice Model of Indonesian Women's Choice Decision

Women's choice decision has gained lots of attention in the literature, particularly regarding how they evaluate attributes that are similarly important. The Indonesian skincare market is one of the most attractive markets, not only for local but also global producers of skincare products. This...

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Bibliographic Details
Main Authors: Michelle Ferica, Prawira Fajarindra Belgiawan, Lidia Mayangsari, Nila Armelia Windasari, Nisful Laila, Satria Fadil Persada, Reza Ashari Nasution
Format: Article
Language:English
Published: Universitas Gadjah Mada 2025-01-01
Series:Gadjah Mada International Journal of Business
Subjects:
beauty product
choice-based conjoint
hybrid choice model
sheet mask
women consumers
Online Access:https://journal.ugm.ac.id/gamaijb/article/view/82554
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https://journal.ugm.ac.id/gamaijb/article/view/82554

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