Barriers and facilitators of purchasing from short food supply chains in europe: insights from a stakeholder perspective

Thirty-two expert stakeholder (e.g., consumer advice center, state parliament at regional level, European Network for Rural Development, university and research center, chamber of tourism, rural development association, and social cooperative enterprise) interviews were conducted to examine consumer...

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Main Authors: Verena Hüttl-Maack, Betty Chang, Susanne Braun, Frank Janssen, Jasper Kuitems, Marieke Lameris, Elena Santa Cruz, Begoña Alfaro, Eugenia Petropoulou, Dennis Gawlik, Camille Aouinait, Ágnes Szegedyné Fricz, Ágnes Major, Katalin Kujáni, Adrienn Hegyi, Sophie Hieke, Malou Reipurth, Camila Massri, Christoph Carlen, Danilo Christen
Format: Article
Language:English
Published: ISEKI_Food Association (IFA) 2022-07-01
Series:International Journal of Food Studies
Subjects:
Online Access:https://www.iseki-food-ejournal.com/article/299
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author Verena Hüttl-Maack
Betty Chang
Susanne Braun
Frank Janssen
Jasper Kuitems
Marieke Lameris
Elena Santa Cruz
Begoña Alfaro
Eugenia Petropoulou
Dennis Gawlik
Camille Aouinait
Ágnes Szegedyné Fricz
Ágnes Major
Katalin Kujáni
Adrienn Hegyi
Sophie Hieke
Malou Reipurth
Camila Massri
Christoph Carlen
Danilo Christen
author_facet Verena Hüttl-Maack
Betty Chang
Susanne Braun
Frank Janssen
Jasper Kuitems
Marieke Lameris
Elena Santa Cruz
Begoña Alfaro
Eugenia Petropoulou
Dennis Gawlik
Camille Aouinait
Ágnes Szegedyné Fricz
Ágnes Major
Katalin Kujáni
Adrienn Hegyi
Sophie Hieke
Malou Reipurth
Camila Massri
Christoph Carlen
Danilo Christen
author_sort Verena Hüttl-Maack
collection DOAJ
description Thirty-two expert stakeholder (e.g., consumer advice center, state parliament at regional level, European Network for Rural Development, university and research center, chamber of tourism, rural development association, and social cooperative enterprise) interviews were conducted to examine consumer attitudes, values and preferences in relation to short food supply chains. These stakeholders have expertise in policy, consumer behaviour, the tourism sector and regulation. The interviewees represented the views of consumers, producers, and other actors who work with or within short food supply in seven European countries (Belgium, Germany, Greece, Hungary, the Netherlands, Spain, and Switzerland). Consumers were generally perceived to be aware of the environmental impact of food production. In terms of preferences, consumers would like to shop for local food the way they shop at the supermarket: having variety of products, accessibility, and availability. The relative lack of convenience and high prices associated with short food supply chains products were seen as the major barriers to their purchase. Consumers were thought to buy the products because of health and environmental benefits, a desire to support their local community, and a preference for tradition. However, relatively few consumers purchase products regularly from SFSC. The main segments are people who believe in short food supply chains values, middle class families with young children and elderly people. More can be done to educate and engage consumers regarding these chains, and market research is needed to inform which strategy is likely to be most effective in specific contexts such as the regional level.
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spelling doaj-art-9a323023b4634d8ab97dd10b49af30492025-08-20T02:38:32ZengISEKI_Food Association (IFA)International Journal of Food Studies2182-10542022-07-0111310.7455/ijfs/11.si.2022.a6Barriers and facilitators of purchasing from short food supply chains in europe: insights from a stakeholder perspectiveVerena Hüttl-Maack0Betty Chang1Susanne Braun2Frank Janssen3Jasper Kuitems4Marieke Lameris5Elena Santa Cruz6Begoña Alfaro7Eugenia Petropoulou8Dennis Gawlik9Camille Aouinait10Ágnes Szegedyné Fricz11Ágnes Major12Katalin Kujáni13Adrienn Hegyi14Sophie Hieke15Malou Reipurth16Camila Massri17Christoph Carlen18Danilo Christen19University of Hohenheim, Stuttgart, GermanyEuropean Food Information Council, Brussels, BelgiumUniversity of Hohenheim, Stuttgart, GermanyNederlands Bakkerij CentrumNederlands Bakkerij CentrumNederlands Bakkerij CentrumAZTI, Pasaia, SpainAZTI, Pasaia, SpainUniversity of Crete, Rethymno, GreeceUniversity of Hohenheim, Stuttgart, GermanyAgroscope, Bern, SwitzerlandCampden BRI Magyarország Nonprofit KftAssociation of the National Interest Representation of Small-Scale Product Manufacturers and Service Providers (KIS)Association of the National Interest Representation of Small-Scale Product Manufacturers and Service Providers (KIS)Campden BRI Magyarország Nonprofit KftEuropean Food Information Council, Brussels, BelgiumEuropean Food Information Council, Brussels, BelgiumEuropean Food Information Council, Brussels, BelgiumAgroscope, Bern, SwitzerlandAgroscope, Bern, SwitzerlandThirty-two expert stakeholder (e.g., consumer advice center, state parliament at regional level, European Network for Rural Development, university and research center, chamber of tourism, rural development association, and social cooperative enterprise) interviews were conducted to examine consumer attitudes, values and preferences in relation to short food supply chains. These stakeholders have expertise in policy, consumer behaviour, the tourism sector and regulation. The interviewees represented the views of consumers, producers, and other actors who work with or within short food supply in seven European countries (Belgium, Germany, Greece, Hungary, the Netherlands, Spain, and Switzerland). Consumers were generally perceived to be aware of the environmental impact of food production. In terms of preferences, consumers would like to shop for local food the way they shop at the supermarket: having variety of products, accessibility, and availability. The relative lack of convenience and high prices associated with short food supply chains products were seen as the major barriers to their purchase. Consumers were thought to buy the products because of health and environmental benefits, a desire to support their local community, and a preference for tradition. However, relatively few consumers purchase products regularly from SFSC. The main segments are people who believe in short food supply chains values, middle class families with young children and elderly people. More can be done to educate and engage consumers regarding these chains, and market research is needed to inform which strategy is likely to be most effective in specific contexts such as the regional level.https://www.iseki-food-ejournal.com/article/299Consumer awarenessConsumer behaviourEnvironmental impactShort food chainsSustainable consumptionStakeholder interviews
spellingShingle Verena Hüttl-Maack
Betty Chang
Susanne Braun
Frank Janssen
Jasper Kuitems
Marieke Lameris
Elena Santa Cruz
Begoña Alfaro
Eugenia Petropoulou
Dennis Gawlik
Camille Aouinait
Ágnes Szegedyné Fricz
Ágnes Major
Katalin Kujáni
Adrienn Hegyi
Sophie Hieke
Malou Reipurth
Camila Massri
Christoph Carlen
Danilo Christen
Barriers and facilitators of purchasing from short food supply chains in europe: insights from a stakeholder perspective
International Journal of Food Studies
Consumer awareness
Consumer behaviour
Environmental impact
Short food chains
Sustainable consumption
Stakeholder interviews
title Barriers and facilitators of purchasing from short food supply chains in europe: insights from a stakeholder perspective
title_full Barriers and facilitators of purchasing from short food supply chains in europe: insights from a stakeholder perspective
title_fullStr Barriers and facilitators of purchasing from short food supply chains in europe: insights from a stakeholder perspective
title_full_unstemmed Barriers and facilitators of purchasing from short food supply chains in europe: insights from a stakeholder perspective
title_short Barriers and facilitators of purchasing from short food supply chains in europe: insights from a stakeholder perspective
title_sort barriers and facilitators of purchasing from short food supply chains in europe insights from a stakeholder perspective
topic Consumer awareness
Consumer behaviour
Environmental impact
Short food chains
Sustainable consumption
Stakeholder interviews
url https://www.iseki-food-ejournal.com/article/299
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