CYCLIC NATURE OF MARKETING PARADIGMS
The article provides the forecast for dynamics of paradigmal development of marketing. The most realistic is a scenario of partners' relations of dominating producer and supplier of trade offer over their buyer/customer leaving marketing paradigm in order to enhance, reform innovatively and ada...
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2017-09-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/166 |
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