DETERMINATION OF COMPETITIVE POSITIONS IN MARKETING ACTIVITIES OF RESTAURANT BUSINESS ENTERPRISES BY MEANS OF MATHEMATICAL MODELLING

DETERMINATION OF COMPETITIVE POSITIONS IN MARKETING ACTIVITIES OF RESTAURANT BUSINESS ENTERPRISES BY MEANS OF MATHEMATICAL MODELLING

The article proposes a solution to the scientific task, which consists of determining the competitive positions of restaurant business enterprises using mathematical modelling. The importance of its use for evaluating the competitiveness of restaurant business enterprises is emphasized, which provi...

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Bibliographic Details
Main Authors: Nataliia Volosova, Nataliia Stebliuk, Andriy Pylypenko, Vladyslav Riabovolenko, Natalia Nebaba, Maxim Korneyev
Format: Article
Language:English
Published: FINTECH Alliance LLC 2025-02-01
Series:Фінансово-кредитна діяльність: проблеми теорії та практики
Subjects:
competitiveness
restaurant business
competitive advantages
mathematical modelling
game theory
hierarchy analysis method
Online Access:https://fkd.net.ua/index.php/fkd/article/view/4639
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https://fkd.net.ua/index.php/fkd/article/view/4639

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