Multi-Variant E-Commerce User Interfaces for Business Sustainability
Consumers and their consumption-patterns play an important role in efforts to make businesses and industries more sustainable. Although, theoretical basis for business to engage customers in more sustainable consumption is still under development, data-driven personalizing in e-commerce is emerging...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Wrocław University of Science and Technology
2024-01-01
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| Series: | Operations Research and Decisions |
| Online Access: | https://ord.pwr.edu.pl/assets/papers_archive/ord2024vol34no4_12.pdf |
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| _version_ | 1849430144501940224 |
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| author | Adam Wasilewski Anna Zgrzywa-Ziemak |
| author_facet | Adam Wasilewski Anna Zgrzywa-Ziemak |
| author_sort | Adam Wasilewski |
| collection | DOAJ |
| description | Consumers and their consumption-patterns play an important role in efforts to make businesses and industries more sustainable. Although, theoretical basis for business to engage customers in more sustainable consumption is still under development, data-driven personalizing in e-commerce is emerging as a potential means of supporting company's efforts. However, such analyses are lacking in the literature. The purpose of the article is to adapt the general framework that enables the delivery of multi-variant e-commerce user interfaces to shape customer engagement for sustainability. The framework has been adapted so that it can be used to shape customer engagement for sustainability, using concepts of customer engagement and business sustainability embedded in stakeholder theory. The paper has a practical contribution (empirical verification of the effectiveness of the concept) and a consequent theoretical contribution (development of a sustainability-oriented version of the framework). (original abstract) |
| format | Article |
| id | doaj-art-98906da34a1d4209a0288e3175841ff2 |
| institution | Kabale University |
| issn | 2081-8858 2391-6060 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | Wrocław University of Science and Technology |
| record_format | Article |
| series | Operations Research and Decisions |
| spelling | doaj-art-98906da34a1d4209a0288e3175841ff22025-08-20T03:28:06ZengWrocław University of Science and TechnologyOperations Research and Decisions2081-88582391-60602024-01-01vol. 34no. 4211229171702576Multi-Variant E-Commerce User Interfaces for Business SustainabilityAdam Wasilewski0Anna Zgrzywa-Ziemak1Wrocław University of Science and Technology, Wrocław, PolandWSB Merito University in Wrocław, Wrocław, PolandConsumers and their consumption-patterns play an important role in efforts to make businesses and industries more sustainable. Although, theoretical basis for business to engage customers in more sustainable consumption is still under development, data-driven personalizing in e-commerce is emerging as a potential means of supporting company's efforts. However, such analyses are lacking in the literature. The purpose of the article is to adapt the general framework that enables the delivery of multi-variant e-commerce user interfaces to shape customer engagement for sustainability. The framework has been adapted so that it can be used to shape customer engagement for sustainability, using concepts of customer engagement and business sustainability embedded in stakeholder theory. The paper has a practical contribution (empirical verification of the effectiveness of the concept) and a consequent theoretical contribution (development of a sustainability-oriented version of the framework). (original abstract)https://ord.pwr.edu.pl/assets/papers_archive/ord2024vol34no4_12.pdf |
| spellingShingle | Adam Wasilewski Anna Zgrzywa-Ziemak Multi-Variant E-Commerce User Interfaces for Business Sustainability Operations Research and Decisions |
| title | Multi-Variant E-Commerce User Interfaces for Business Sustainability |
| title_full | Multi-Variant E-Commerce User Interfaces for Business Sustainability |
| title_fullStr | Multi-Variant E-Commerce User Interfaces for Business Sustainability |
| title_full_unstemmed | Multi-Variant E-Commerce User Interfaces for Business Sustainability |
| title_short | Multi-Variant E-Commerce User Interfaces for Business Sustainability |
| title_sort | multi variant e commerce user interfaces for business sustainability |
| url | https://ord.pwr.edu.pl/assets/papers_archive/ord2024vol34no4_12.pdf |
| work_keys_str_mv | AT adamwasilewski multivariantecommerceuserinterfacesforbusinesssustainability AT annazgrzywaziemak multivariantecommerceuserinterfacesforbusinesssustainability |