Multi-Variant E-Commerce User Interfaces for Business Sustainability

Consumers and their consumption-patterns play an important role in efforts to make businesses and industries more sustainable. Although, theoretical basis for business to engage customers in more sustainable consumption is still under development, data-driven personalizing in e-commerce is emerging...

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Bibliographic Details
Main Authors: Adam Wasilewski, Anna Zgrzywa-Ziemak
Format: Article
Language:English
Published: Wrocław University of Science and Technology 2024-01-01
Series:Operations Research and Decisions
Online Access:https://ord.pwr.edu.pl/assets/papers_archive/ord2024vol34no4_12.pdf
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