Content Characteristics and Customer Purchase Behaviors in Nonfungible Token Digital Artwork Trading
Despite the growing popularity of digital artworks that use nonfungible tokens (NFTs), systematic frameworks for analyzing the content characteristics driving NFT artworks’ creation, sale, and collection remain underdeveloped. Drawing on key insights from a diffusion of innovations, social identity,...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-04-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/2/65 |
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