Algorithmic fandom: how generative AI is reshaping sports marketing, fan engagement, and the integrity of sport
Generative artificial intelligence (AI) is rapidly transforming the landscape of sports marketing by enabling hyper-personalised fan engagement, real-time content delivery, and data-driven commercial strategies. Leveraging technologies such as machine learning, predictive analytics, and automated co...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2025-05-01
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| Series: | Frontiers in Sports and Active Living |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fspor.2025.1597444/full |
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