Exploring the Impact of Metaverse Tourism Technology on Alleviating Overtourism: An Integrated Approach Using TAM and TPB

Exploring the Impact of Metaverse Tourism Technology on Alleviating Overtourism: An Integrated Approach Using TAM and TPB

With the rapid advancement of extended reality (XR) technologies, particularly virtual reality (VR) and augmented reality (AR), metaverse tourism has emerged as an innovative approach to addressing overtourism by offering immersive virtual experiences. This study empirically investigates how metaver...

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Bibliographic Details
Main Author: Xiaoqing Jiang
Format: Article
Language:English
Published: SAGE Publishing 2025-06-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440251344000
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