Exploring the Impact of Metaverse Tourism Technology on Alleviating Overtourism: An Integrated Approach Using TAM and TPB
With the rapid advancement of extended reality (XR) technologies, particularly virtual reality (VR) and augmented reality (AR), metaverse tourism has emerged as an innovative approach to addressing overtourism by offering immersive virtual experiences. This study empirically investigates how metaver...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2025-06-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251344000 |
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