Green marketing today – a mix of trust, consumer participation and life cycle thinking
A transition for a green, circular economy has encouraged companies to use new tools which boost sustainability. The purpose of this article is to discuss the consideration of life cycle thinking in green marketing as realized by companies. This theoretical-conceptual study aims to analyze life cycl...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Law and Economic Sciences University of Zielona Góra
2017-12-01
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| Series: | Management |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/manment.2017.21.issue-2/manment-2017-0003/manment-2017-0003.xml?format=INT |
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