Green marketing today – a mix of trust, consumer participation and life cycle thinking

Green marketing today – a mix of trust, consumer participation and life cycle thinking

A transition for a green, circular economy has encouraged companies to use new tools which boost sustainability. The purpose of this article is to discuss the consideration of life cycle thinking in green marketing as realized by companies. This theoretical-conceptual study aims to analyze life cycl...

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Bibliographic Details
Main Authors: Lewandowska Anna, Witczak Joanna, Kurczewski Przemysław
Format: Article
Language:English
Published: Faculty of Law and Economic Sciences University of Zielona Góra 2017-12-01
Series:Management
Subjects:
green marketing
environmental communication
LCA (Life Cycle Assessment)
M31 – Marketing
Q56 - Environment and Development, Environment and Trade, Sustainability, Environmental Accounts and Accounting, Environmental Equity, Population Growth
Q57 - Ecological Economics: Ecosystem Services, Biodiversity Conservation, Bioeconomics, Industrial Ecology
Online Access:http://www.degruyter.com/view/j/manment.2017.21.issue-2/manment-2017-0003/manment-2017-0003.xml?format=INT
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