Social media influencers on halal cosmetic purchase intention among Gen Z Muslims

Social media influencers on halal cosmetic purchase intention among Gen Z Muslims

Purpose – This study investigates the influence of social media influencers on the purchase intention of halal cosmetic products among Muslim Generation Z in Indonesia. This study incorporates religiosity as a moderating variable and attitude toward influencers as a mediating variable, extending th...

Full description

Saved in:
Bibliographic Details
Main Authors: Fatma Nur Rokhmah, Marina Oktari, Tika Widiastuti
Format: Article
Language:English
Published: P3EI-Center for Islamic Economics Studies and Development 2025-08-01
Series:Asian Journal of Islamic Management
Subjects:
social media influencer
Religiosity
halal cosmetics
purchase intention
Online Access:https://journal.uii.ac.id/AJIM/article/view/40236
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items