Social media influencers on halal cosmetic purchase intention among Gen Z Muslims
Purpose – This study investigates the influence of social media influencers on the purchase intention of halal cosmetic products among Muslim Generation Z in Indonesia. This study incorporates religiosity as a moderating variable and attitude toward influencers as a mediating variable, extending th...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
P3EI-Center for Islamic Economics Studies and Development
2025-08-01
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| Series: | Asian Journal of Islamic Management |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/AJIM/article/view/40236 |
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