Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance
This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total Quality Management. Innovation has a role to technological development and competitive econom...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Negeri Semarang
2016-03-01
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| Series: | Jurnal Dinamika Manajemen |
| Subjects: | |
| Online Access: | https://journal.unnes.ac.id/nju/index.php/jdm/article/view/5759 |
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