Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance

This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total Quality Management. Innovation has a role to technological development and competitive econom...

Full description

Saved in:
Bibliographic Details
Main Author: Naili Farida
Format: Article
Language:English
Published: Universitas Negeri Semarang 2016-03-01
Series:Jurnal Dinamika Manajemen
Subjects:
Online Access:https://journal.unnes.ac.id/nju/index.php/jdm/article/view/5759
Tags: Add Tag
No Tags, Be the first to tag this record!