CONSTRUCTION OF SOCIAL DESIRABILITY
Abstract: In the African context where cultural, media, and commercial dynamics are deeply intertwined, this article explores the role of advertising songs in shaping social desirability in the Democratic Republic of Congo. Using a qualitative approach grounded in semiotic and narrative analysis, th...
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| Format: | Article |
| Language: | English |
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Ziglôbitha
2025-06-01
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| Series: | Ziglôbitha |
| Online Access: | https://www.ziglobitha.org/wp-content/uploads/2025/06/15-Art.-KASONGO-IBANDA-EVARISTE-pp.239-252.pdf |
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