The aim of this study is to investigate Bangladeshi viewers’ attitudes towards product placement activities. Here product placement indicates a paid form of non-traditional advertisement where products or brand names are intentionally present along with the programs. Consumers’ purchase decisions re...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Research and Publishing UG (AR&P)
2021-06-01
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| Series: | Business Ethics and Leadership |
| Subjects: | |
| Online Access: | https://armgpublishing.com/wp-content/uploads/2021/07/BEL_2_2021_Karmakar.pdf |
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