Publicity for a cancer research project. How much does it cost?
This paper presents an applied case of publicity to demonstrate how a university cancer research group (a biomedical engineering team, Targetslab-GREP) without communication skills can achieve visibility. The article describes how to proceed to create an effective public relations strategy and publi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2023-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2170020 |
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