Evaluation of Instagram’s popularity: Brand cue and message appeal as explanatory variables
The internet’s ascent has transformed digital marketing, with social media platforms like Instagram becoming essential tools. The “Instagrammable” trend has gained traction in the food industry, using visual appeal to drive business success and expand markets. This research investigates the factors...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management
2024-06-01
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| Series: | Asian Management and Business Review |
| Subjects: | |
| Online Access: | https://103.220.113.119/AMBR/article/view/32447 |
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