The role of virtual try-on and digital marketing on consumer purchasing intention in e-commerce platforms
In the era of strong e-commerce development, attracting and retaining customers has become extremely important. To understand their impact on consumers’ purchasing decisions, this study focuses on two main factors: Virtual Try-on (VTO) and Digital Marketing. This is the first study to evaluate the c...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2025-03-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3878 |
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