Service Quality and Company Image on Insurance Customer Satisfaction and Loyalty
This research investigates the impact of service quality on corporate image, customer satisfaction, and customer loyalty. It was conducted at the Makassar branch of PT. General Insurance Bumiputera Muda 1967. Data were collected through a survey with a questionnaire, utilising purposive sampling to...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Tarumanagara
2025-06-01
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| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ecojoin.org/index.php/EJM/article/view/2142 |
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