Development of the Representation of the University Library in Social Networks
The development of digitalization has led to increasing use of social networks by academic libraries as a means of marketing services. The literature review has shown that the purpose of library communications on social media is to persuade library users to pay attention to resources and services. S...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library
2023-04-01
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| Series: | Библиосфера |
| Subjects: | |
| Online Access: | https://www.bibliosphere.ru/jour/article/view/1924 |
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