THE FORMATION OF SMM STRATEGY TO GATHER MARKETING INFORMATION ON B2B MARKET

Analysis of the use of SMM - marketing technology information environment with the use of social networks. Developed research-based recommendations for the use of funds and methods of SMM in the formation of the marketing information on the B2B market in the Internet.

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Bibliographic Details
Main Authors: Vitaly Zhuravel, Ilona Pronina
Format: Article
Language:Russian
Published: North Caucasus Federal University 2022-05-01
Series:Вестник Северо-Кавказского федерального университета
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Online Access:https://vestnikskfu.elpub.ru/jour/article/view/860
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